OTTAWA, ON – December 16, 2015 – Mydoma Studio, a cloud-based software-as-a-service (SaaS) platform for interior design professionals, announced today the launch of Mydoma Packages. With Mydoma Packages, interior design professionals can monetize their personal brands by selling design services as singular products. Purchased packages can then be changed into custom projects with a simple click of a button, converting a one-time purchase to a full service project. Mydoma Packages provides design professionals with a tool to serve the growing middle class, a portion of the market previously not catered to.
“Adding Mydoma Packages has created a new revenue stream for my business. It allowed me to reach clients who are seeking simplified design suggestions rather than full service design. Clients can purchase a package and complete their design project on their own timing and as their budget allows. It’s a great addition to my business portfolio,” said Wendy Woloshchuk, owner of Details Full Service Interiors.
The interior design service landscape is changing. Tools like Pinterest and Houzz are exposing consumers to the world of design. There is an expectation that everyone is entitled to professional design services – services that were once performed exclusively by interior design professionals. Mydoma Packages enables interior designers to productize their services, while offering options to consumers with varying budgets and the flexibility to vet the design professionals before engaging in a long-term commitment.
Scott Lake, early Mydoma Studio investor and co-founder of Shopify remarked, “The thing I love the most about the people at Mydoma Studio is that they’re disrupting and reshaping a huge market and are fearless in their approach. As an investor, they are everything I look for in a team and a company.”
In North America alone, there are 130,000 interior designers, decorators and home stagers. These businesses are typically owner-operator companies with an average 1-3 employees. Mydoma Studio’s platform facilitates all of the needs of an interior designer or boutique design firm with digital contract signining, messaging centre, product catalog creator, shopping list creator, mood board creator, and e-commerce capability.
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About MyDoma Studio
Mydoma Studio is a customizable eDesign platform for interior design professionals to collaborate with their clients and manage projects. It was built by designers for designers. Designers often rely on inefficient or poorly suited tools for project management and client communications. The time lost directly impacts their business capacity and profitability.
Mydoma gives interior designers the ability to “productize their services” by using technology to disrupt the existing cost-to-serve models. Their tools include digital contract signing, messaging center, product catalog creator, shopping list creator and mood board creator. Visit us at www.mydomastudio.com or follow us on twitter @mydomastudio.
About L-SPARK
L-SPARK is Canada’s only Incubator/Accelerator focused exclusively on Enterprise SaaS. Entrepreneurs and startups in the programs are provided with one to one mentorship, network access to venture capital firms and angel investors, operational & community support. L-SPARK operates with the objectives of Incubating SaaS Startups to Seed & Accelerating to Series A Investment. Visit us at www.l-spark.com, connect with us on linkedin.com/l-spark or follow us on Twitter @LSPARKGlobal.
