L-SPARK entrepreneur Étienne Mérineau has been selected as a Forbes 30 under 30 Marketing & Advertising recipient, joining an elite group of innovators recognized for their strengths in entrepreneurship.

The Montrealer has been highlighted for his Heyday.ai marketing platform, which was awarded a spot in the L-SPARK accelerator last month. Heyday is the ultimate customer experience chatbot, leveraging Natural Language Generation (NLG) to adapt its personality, tone and manner in real-time based on the customer’s preferences and personal data. Capable of integrating with a client´s CRM and connecting with popular e-commerce platforms, the platform already boasts a client list including BBDO Worldwide, Sid Lee, and Ernst & Young.

Through participation in the L-SPARK SaaS accelerator, Heyday becomes one of the latest Canadian companies to earn the chance to spend nine months under the mentorship of L-SPARK´s software veterans. They´ll participate in SaaS workshops and collaborate with successful SaaS entrepreneurs, all with the aim of propelling the company towards 10x revenue growth.

Mérineau´s selection for Forbes’ prestigious 30 under 30 becomes yet another feather in his cap. Forbes has been recognizing the most promising up-and-coming “entrepreneurs, innovators and game-changers” under the age of 30 since 2012, highlighting standouts from 20 different categories.