The Pricing Roadmap ft. Ulrik Lehrskov-Schmidt

Finding the right pricing model for your B2B SaaS company and adapting it as you scale remains an age-old challenge. How do you ensure you are optimizing growth without losing customers? In this upcoming talk, Ulrik Lehrskov-Schmidt, author of “The Pricing Roadmap”, explores how to design, validate and implement pricing strategies to propel revenue growth – quarter over quarter. This talk will prompt us to rethink our approach to understanding customers’ Willingness To Pay, emphasizing the importance of how we package value.