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Lead Generation Specialist

The Lead Generation Specialist is a critical component of ProcedureFlow’s sales model. By finding and connecting potential customers to the value of ProcedureFlow, the Lead Generation Specialist will be responsible for qualifying and converting inbound and outbound leads. The successful candidate will have an opportunity to help shape ProcedureFlow’s lead generation team into a world-class program. The Lead Generation Specialist should be comfortable using a multi-channel approach to generate new business leads including account-based marketing, outbound calling/email, and social campaigns.

Role Responsibilities:

  • Generate quality leads via targeted communication (email, social networks, and phone)
  • Meet and exceed monthly quarterly and annual lead generation targets
  • Manage prospect lists for outbound outreach
  • Qualify inbound leads (from our website, tradeshows, and marketing campaigns)
  • Research potential new customers and generate target lists
  • Use Salesforce to track activity, lead information, and next steps
  • Learn and convey the ProcedureFlow value proposition. (Short demos and presentations)
  • Work closely with Sales and Marketing
  • Other duties as needed

Keys to Success:

  • 1+ years’ experience in lead generation, business development or BDR functions
  • Must be a self-starter
  • Thrive in a growing, fast past, dynamic work environment
  • Exceptional people skills and team player
  • Experience with Salesforce CRM
  • Strong written and oral communication skills
  • Strong organizational skills
  • Strong research skills
  • Comfortable talking to high-level executives on the phone and via online correspondence
  • Ability to have flexibility in working hours
  • Degree or Diploma in Business, Marketing or related field of study, or equivalent practical experience

ProcedureFlow is a process documentation tool. It helps you create visual processes that are easy to follow, reducing training time and increasing consistency. The ProcedureFlow team is growing fast and to that end, we are seeking energetic, hands-on people who would love to join a young, exciting startup at the ground level. We’re based in Saint John, New Brunswick, Canada.

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