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Mastering The Art of Employer Branding

You’re not alone if you struggle to find the right talent, or find yourself hiring ill-suited personnel in a desperate attempt to fill employment gaps. According to Aptitude Research Partners, “76% of hiring decision makers say attracting quality candidates is their #1 challenge.”

An effective talent acquisition and retention strategy is quickly becoming a key organizational capability, with firms moving away from a reactive, short-term recruitment focus – to a long-term talent attraction strategy built on a strong employer brand.

This guide will give you the tools to master the art of employer branding for your startup, so you can go from struggling, to knocking recruitment out of the park.

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