Mind your metrics + keep your KPIs in order

It’s been a busy + exciting week here at L-SPARK and it was all about Metrics + KPIs for your startup. We’re lucky enough to have an amazing community of experts that are so willing and excited to share their expertise with our community. 

We held a #SaaSChats and a webinar both on the importance of metrics and KPIs for your startups. Did you miss them? Not to worry – we’ll cover all of the highlights, expert advice, and useful resources that were shared!

We kicked things off on Wednesday afternoon with our monthly #SaaSChats! Meet the panel behind this month’s chat:

What did they have to say?

Find out by clicking on each question, they’re linked directly to the thread of responses on Twitter so you can get the full scoop, but we included one highlight response for each question just to give you a taste of what you’ll find over on Twitter!

Q1. In simple terms, how would you describe a metric versus a Key Performance Indicator (KPI)?

Q2. In the early days, when you’re finding product-market fit, what are some key metrics it’s important to track and why?

Q3. What are some of the most important metrics to track if you’re bootstrapping a company and why?

Q4. What are some of the most common SaaS metrics that investors like to see in pitch decks of early stage companies and why?

Q5. What are some best practices when you want to track a series of metrics or KPIs over time?

Q6. What are some pitfalls or common errors people can make with SaaS metrics?

Q7. What are some credible sources of SaaS metric benchmarks?

Q8. After you’ve found product-market fit and are in growth mode, what are some of the key metrics to track and why?

Q9. What’s your favourite SaaS metric and why?

We seriously suggest clicking on the questions above to check out the full thread of answers -they are PACKED with amazing tips!

Webinar: Get Your SaaS KPIs in Order for 2021

Up next was an interactive webinar hosted by two familiar faces (Lauren and Allan had a busy week with L-SPARK!). If you missed the opportunity to attend this event live and ask your questions, no worries – we’ve included the recording for you below!

Lauren and Allan were also kind enough to share TONS of amazing resources for you!

Watch the recording:


The webinar was made possible by support from our friends at



Did you enjoy this week’s focus on metrics + KPIs? Do you have questions or want to be connected with any of our panelists from these events? Reach out to Community + Events Manager at natasha@l-spark. 

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