L-SPARK Names Sidi.io as Digital Marketing Partner for SaaS Accelerator Program

Demand Generation Partnership to Grow Industry Footprint for Canadian SaaS Startups

With applications underway for L-SPARK’s SaaS Accelerator program, SaaS startups in the 8th cohort  can expect an additional benefit in being selected for this exclusive program: a dedicated digital marketing team.

“One of the biggest pain points we see of companies in the L-SPARK SaaS accelerator program is knowing where to start when developing a marketing strategy,” said Stef Reid, Director of Marketing at L-SPARK.

The L-SPARK Accelerator Program was established to help challenge startups to find their product-market-fit, define sales channels, and grow revenue, and has helped over 75 companies including Upchain, Heyday.ai, and Brokrete to scale.

“Building a solid foundation for marketing success is key to the long-term integrity of your brand and can have a major impact on how customers and potential investors see your company,” said Riaz Sidi, President at Sidi.io.

Engaging a local demand generation firm on the rise with significant SaaS experience was a natural fit for the L-SPARK team.

“It was a no-brainer that we wanted to partner with the experts at Sidi.io, who, like us, understand the need for building out demand generation strategies that work as well as helping to educate startup teams on how to execute these strategies well into the future.” said Reid. “In other words, setting them up for long-term success.”

Sidi.io is a digital marketing agency based in Ottawa specializing in demand generation strategy and execution primarily for North American companies in the technology space – specifically SaaS and MedTech companies.

“We are excited to be able to leverage our experience in SaaS and tech to help local startups build and maximize their brand,” mentioned Sidi.

Sidi.io leads all marketing for Ottawa’s largest tech conference, SAAS NORTH, and also does digital marketing for notable local firms including Stratford Group, Syntronic, and the National Arts Centre. The agency also works with large national and international organizations such as the Mental Health Commission of Canada and Fisher & Paykel Healthcare.

“Even though we work with companies across North America we have an affinity towards local SaaS companies looking to break into the market,” mentioned Sidi.

In addition to digital marketing, SaaS startups can benefit from the L-SPARK Accelerator in a multitude of ways, including: 

  • Access to expert C-level mentors and advisors to improve product market fit, define sales channels, and grow revenue
  • Not only will L-SPARK introduce and connect startups to potential investors and VC’s, but they’ll also providing coaching so that you and your deck are pitch ready
  • Exclusive access to workshops, events, and networking opportunities 
  • The opportunity to participate in SAAS NORTH, Canada’s leading SaaS conference

“We’ve always been passionate about providing the best possible support to the startups who come through our Accelerator programs, said Reid, we look forward to rolling out this new in-depth marketing and demand generation program in partnership with Sidi.io.”

Click here to learn more about the SaaS Accelerator program and to apply.

Related Posts